The Bulu Crew

Paul and Stephanie Jarrett do everything together; they train together, they work together, they even write their bios together. After running the San Francisco half-marathon this husband and wife duo stuffed samples upon samples of supplements, vitamins, and recovery gels from various vendor tents into their bag. Looking at their haul, the idea for Bulu Box hit them. Just a few weeks later the plan to build a company that provides premium samples to help individuals discover better health was in action.

Paul Jarrett, Bulu Box Co-Founder, CEO

Paul Jarrett

Co-Founder / Chief Executive Officer

Paul Jarrett is no stranger to vitamins and supplements. He used supplements to help him gain 100 pounds and become a 307lb D1 starting defensive lineman in the Big 12. When his collegiate football career was over, Paul used vitamins and supplements to lose 100 pounds.

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became the Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

Stephanie Jarrett Bulu Box Co-Founder, CMO

Stephanie Jarrett

Co-Founder / Chief Marketing Officer

With one hand strategizing big ad campaigns for successful brands like Jergens and Curel and the other hand sketching interactive design for brands like LeapFrog and TD Ameritrade, Stephanie made a name for herself as a multi-tasking master who oozes creativity and success. Stephanie built her portfolio as an Art Director and Interactive Designer for big brands like LeapFrog, TD Ameritrade and Complete Nutrition. Her varied marketing background, management ability, killer creativity, and online/offline skillset propelled her into the startup world. 

Stephanie <3’s traveling, experimenting with new recipes and trying to convince her husband to run full marathons with her.

Adam Choate, Bulu Box CFO

Adam Choate

Chief Financial Officer

With almost a decade of big company corporate experience under his belt, Adam leapt into the startup world. This intrapreneur turned entrepreneur created and implemented programs such as textbook rental, and developed custom purchasing and shipping software. Adam proved his ability to identify, increase and manage hundred million plus dollar revenue streams while at Nebraska Book Company with its 250+ retail locations and with the launch of Choate earned his BS in Finance at Tennessee Tech University and his MBA in Business Administration but the most impressive of all his achievements might be losing 40+ pounds in less than 3 months.

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Caitlin Bales

Chief Technology Officer

After working for both small and large companies in software and web development, Caitlin has fallen in love with the fast pace and fun atmosphere of start-ups. Caitlin was bit hard by the entrepreneurial bug while still in college where she co-founded and received funding for her first start-up, Locabal. Caitlin graduated with honors from the Jeffrey S. Raikes School of Computer Science and Management at the University of Nebraska-Lincoln.

Besides beep-boop-bopping, Caitlin enjoys working on personal design and illustration projects.


Kelsey Fanders

Director of Brand Relationships

Kelsey started at Bulu Box as an intern and instantly fell in love with the Bulugan lifestyle which is just one of the reasons they snagged her up as a full-time Brand Relationships Director. Kelsey graduated from the University of Nebraska – Lincoln with a Bachelor Degree of Journalism focusing on Advertising and PR.

When Kelsey is not scouring the shelves, internet and tradeshows for new products to sample, she is training for her first half marathon, eating crab legs, busting out random dance moves, and raising her awesome son, Kenneth Jude (a.k.a. “The Jude Dude”).


Baileigh Rodgers

Ecommerce Manager / Customer Relations

Baileigh started at Bulu Box as a social media intern, but is now working full-time as Ecommerce Manager. She graduated from the University of Nebraska-Lincoln, with degrees in Business Administration and Spanish.

Baileigh comes from a family of marathon runners, and is currently training for a half marathon in May 2013. She can't survive a day without taking FRS Energy Chews to wake her up in the morning. Her favorite way to relax from a stressful day is a good book, or any Sci-Fi show on the BBC (she'd give up everything to go time traveling with the Doctor).

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Michael Maly

Graphic Designer

Michael began his time at Bulu Box as an intern but has since graduated to Graphic Designer and self-proclaimed Hip-Hop Dance Enthusiast. Michael’s daily works include creating killer branded pieces, enticing blog graphics, and web design.

When this jack of all design trades isn’t busting out sweet graphics or putting together in-house photo shoots he enjoys spending his time traveling, listening to good music and pursuing his passions.


Marcus Quevedo

Social Media Manager / Copywriter

First attracted to Bulu Box because of his love for health and fitness, Marcus quickly fell into place as Bulu Box’s Social Media Manager and Copywriter because of his love for writing and creativity. When he’s not writing content or doing handstands around the office, Marcus spends his time training Brazilian Jiu Jitsu, woodworking, or talking about Space with anyone who will still listen.

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Mariah Nimmich

Public Relations / Marketing Manager

Bulu Box’s own queen of the unexpected one-liners, Mariah comes to Bulu Box from Tacoma WA and holds the title of Marketing Manager and Public Relations Specialist. Mariah helps with everything from customer solutions to securing philanthropic partnerships with nonprofits like Vitamin Angels.

When she’s not on the phone with nationally broadcasted TV programs or magazines, she’s probably watching Doctor Who or singing along to her favorite musicals.

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Lauren Lentz

Operations Support

Lauren is currently a senior at the University of Nebraska-Lincoln studying all aspects of business and management; this past year she even got the opportunity to study economics at the University of Oxford in England. Her passion for health and fitness stem from her mother’s recent diagnoses of breast cancer. After this she began extensively researching healthy lifestyle changes to improve her families overall health and wellness.

When not working you can find Lauren traveling the world, quoting The Office, and spending quality time with her dogs. She lives by the words of Michael Scott, “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”


Caleb Godsil


Caleb is currently studying Economics at the University of Nebraska-Lincoln. Ever since he was a young lad,he enjoyed strategic thinking in video games and Lego. Caleb enjoys learning new things and most fitness activities. He also likes to travel and ended up studying International Business for a full semester in Barcelona.

Outside of enjoying his life at Bulu Box, he likes to play guitar, dominate video games, and go mountain biking.

Austin Evans, Operations Support

Austin Evans

Operations Support

Austin is currently a sophomore at the University of Nebraska-Lincoln studying finance and economics, with a minor in marketing. He is very passionate about living a healthy lifestyle and staying fit, and also enjoys long walks on the beach, drinking piña coladas and getting caught in the rain. Austin desires to one day start his own business and become very successful.

When Austin is away from the office, you can find him walking backwards around campus giving tours, doing something outdoors, or just hanging out with friends.

Anna Thomas, Operations Support

Anna Thomas

Operations Support

When she's not working toward her degree in Advertising and Public Relations, senior University of Nebraska-Lincoln student Anna is only half crazy and trains for 13.1 mile races. She also enjoys photography, the outdoors, writing, reading, kiddos and anything that can up her hipster and nerd credits.

Anna has found joy in staying active and in being healthy; she's at Bulu Box as an intern to help others find and feel that same joy!

Sydney Rotthaus, Graphic Designer

Sydney Rotthaus

Graphic Designer

For Sydney, signing hello and meowing mid-conversation are no trips out of the ordinary. She is a free thinker with a passion for design. Sydney likes to take her work outside of the office and the classroom by competing in design contests and winning killer awards.

When she’s not crafting a design masterpiece you can usually catch her working on her back handsprings or just enjoying the randomness of life.