The Bulu Crew

Paul Jarrett, Bulu Box Co-Founder, CEOLinkedInFacebookTwitter

Paul Jarrett

Co-Founder / Chief Executive Officer

Paul Jarrett is no stranger to vitamins and supplements. He used supplements to help him gain 100 pounds and become a 307lb D1 starting defensive lineman in the Big 12. When his collegiate football career was over, Paul used vitamins and supplements to lose 100 pounds.

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became the Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

Stephanie Jarrett Bulu Box Co-Founder, CMO

Stephanie Jarrett

Co-Founder / Chief Marketing Officer

With one hand strategizing big ad campaigns for successful brands like Jergens and Curel and the other hand sketching interactive design for brands like LeapFrog and TD Ameritrade, Stephanie made a name for herself as a multi-tasking master who oozes creativity and success. Stephanie built her portfolio as an Art Director and Interactive Designer for big brands like LeapFrog, TD Ameritrade and Complete Nutrition. Her varied marketing background, management ability, killer creativity, and online/offline skillset propelled her into the startup world. 

Stephanie <3’s traveling, experimenting with new recipes, dominating her coworkers in Settlers of Catan games and trying to convince her husband to run full marathons with her.


Adam Choate, Bulu Box President

Adam Choate

President, Bulu Box

With almost a decade of big company corporate experience under his belt, Adam leapt into the startup world. This intrapreneur turned entrepreneur created and implemented programs such as textbook rental, and developed custom purchasing and shipping software. Adam proved his ability to identify, increase and manage hundred million plus dollar revenue streams while at Nebraska Book Company with its 250+ retail locations and with the launch of Choate earned his BS in Finance at Tennessee Tech University and his MBA in Business Administration but the most impressive of all his achievements might be losing 40+ pounds in less than 3 months.


Marcus Quevedo

Director of Marketing

First attracted to Bulu Box because of his love for health and fitness, Marcus quickly fell into place as Bulu Box’s Social Media Manager and Copywriter because of his love for writing and creativity. When he’s not writing content or doing handstands around the office, Marcus spends his time training Brazilian Jiu Jitsu, woodworking, or talking about Space with anyone who will still listen.


Kelsey Fanders

Director of Brand Relationships

Kelsey started at Bulu Box as an intern and instantly fell in love with the Bulugan lifestyle which is just one of the reasons they snagged her up as a full-time Brand Relationships Director. Kelsey graduated from the University of Nebraska – Lincoln with a Bachelor Degree of Journalism focusing on Advertising and PR.

When Kelsey is not scouring the shelves, internet and trade shows for new products to sample, she is training for her next race, eating crab legs, busting out random dance moves, and raising her awesome sons, Kenneth Jude (a.k.a. “The Jude Dude”) and Knox (a.k.a. "The Knox-Star"). 

Anna Thomas, Operations Support

Anna Thomas

Support Manager / Editor

Anna learned the ropes of Bulu Box as an intern to swiftly move into her manager and editor position. As a University of Nebraska-Lincoln journalism alum, she enjoys writing, photography, and advocacy. Also, all things Hamilton the Broadway musical. 

When she's not editing or talking to awesome Bulugans, you can find Anna nerding out over history, running around the block, or aspiring to be Ron Swanson and Leslie Knope from Parks and Recreation. Pawnee forever.

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Michael Maly

Art Director

Michael began his time at Bulu Box as an intern but has since graduated to Graphic Designer and self-proclaimed Hip-Hop Dance Enthusiast. Michael’s daily works include creating killer branded pieces, enticing blog graphics, and web design.

When this jack of all design trades isn’t busting out sweet graphics or putting together in-house photo shoots, he enjoys spending his time traveling, listening to good music and pursuing his passions.


Hank Pfeiffer, Bulu Box COO and CFO

Hank Pfeiffer

Chief Operating Officer

Hank brings a diverse and all-around business background to the Bulu team. He possesses a balanced mix of strategic, operational, financial and organizational experience and abilities. Hank has a proven record of helping strong teams build great companies and see all stakeholders realize their goals and objectives.

Hank began his career working for 10 years as a corporate finance lawyer advising a wide variety of private and publicly held companies across the country on numerous aspects of their businesses. He has spent the last 20 years serving as a Chief Operating Officer executing a broad set of C-Level company-wide strategic, financial, operational and organizational responsibilities.

Hank has long standing ties in the Omaha, Lincoln and greater Nebraska business communities. He attended the University of Nebraska – Lincoln receiving his B.S. in Business Administration and his J.D. in Law, graduating with Distinction.

Matt Boyd, CPO

Matt Boyd

Chief Product Officer

Since age 13, Matt has obsessed over the evolution of startup culture. As an entrepreneur, Matt has both started and helped build numerous companies from the ground up. In 2013, Matt started Sqwiggle, a company dedicated to helping remote teams work together, better. Having raised $1.1 Million as AngelList’s first ever “Syndicate”, Matt and team designed product that ultimately changed the way people communicate over the internet.

As a software designer, Matt is passionate about building great user experiences, saying no to feature ideas and creating clean systems that are simply understood with no explanation. Great product needs no explanation.


Baileigh Rodgers

Director of Brand Relationships

Baileigh started with the Bulu Crew as a Social Media Intern, and quickly adapted to working in many areas including customer relations and marketing before settling into her role on the Bulu Marketplace Sales team. Her strategic strengths not only help Baileigh in her role on the Bulu Marketplace team, they help Baileigh crush her fellow Bulu Crew in a game of Settlers of Catan. Baileigh also enjoys de-stressing with a good book, or any sci-fi show on the BBC (she'd give up everything to go time traveling with the Doctor).

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Mariah Nimmich

Director of Public Relations & Brand Relationship Manager

A Washington state native, Mariah loves to sing everything from musical soundtracks (Hamilton or Funny Girl anyone?) to the praises of the Bulu, Inc. team. Her strategic skill and killer ability to #BangTheDrum cemented Mariah’s role in Bulu Marketplace working with brands and retailers. Mariah also coordinates Bulu, Inc. press coverage nationally, showcasing Bulu Box and Bulu Marketplace in media like CBS, Glamour and Buzzfeed. 

Katelyn Richard

Brand Relationships Manager

Never one to turn down an adventure, the recent college graduate from Tacoma, WA moved for a new experience in Lincoln, NE. Katelyn is an expert organizer and likes making new friends... both are a part of her role at Bulu Marketplace! Katelyn enjoys volunteering in her community and playing card games. You can also spot Katelyn singing or rapping whatever song may be stuck in her head while she gets coffee.


Gabrielle Kuhl

Brand Relationships Manager

After four years of Division II Collegiate Volleyball for Northwest Missouri-State University, Gabrielle graduated with a Bachelor's Degree in Business Management and has officially returned home to Nebraska. In just two years, Gabby reached her fitness goal of losing a total of 65 pounds! - Through her journey, she experimented with different vitamins and supplements to help her perform at her best. When she first learned of Bulu Box, she fell in love with the concept of helping other people improve their health, too. She immediately recognized the opportunity to become a part of something so cool and that ultimately changed her life forever.

Gabby has many passions. Overall, her major goal in life is to pursue and achieve everything she wants to do and make her wildest dreams come true!!! Starting right here, with the Bulu Crew <3

"Make your dreams happen. The time is now.”


Abigail Burt

Brand Relationships Manager

Born and raised in Nebraska, Abigail uses her killer instincts to find brands their perfect match with Bulu, Inc. Her competitive strengths confirmed Abigail's role on the Bulu Marketplace Brand Relationships team. The competition doesn’t stop at the office: Abigail coaches volleyball, can throw a perfect spiral and refuses to quit. Abigail’s daily routine is: Wake up, Be awesome, Go back to sleep.


Haley Kramer

Brand Relationships Manager

Haley was originally drawn to Bulu, Inc. due to her interest in health and fitness and her love for working with people. Her love for developing and maintaining new relationships goes hand-in-hand with working with all different types of companies as a Brand Relationships Manager for Bulu Marketplace.

In her free time, Haley loves working out, blogging, Nutella, going to concerts and any type of dog (preferably puppies...)

Justin Handa

Justin Handa


No stranger to the startup world, Justin joins Bulu Box after 6 years of engineering and overseeing devops for over 12 different companies. Justin has mastered the art of startup architecture and infrastructure. He is a pro at improving efficiency and scalability for growing companies. Justin got his start in the world affiliate marketing, giving him a competitive edge in the startup game with extensive knowledge of customer acquisition, lead generation, sales funnels, affiliate marketing and overall SAAS applications inside and out.

In his free time, Justin doesn't waste a second of enjoyment. He enjoys R/C Jets, traveling (especially if it's to throw down at the tables in Las Vegas), or anything that looks to be a good time.

Tobin Brown
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Tobin Brown


After taking a year off, Tobin has returned to the Bulu Box team as a full-time Web Developer. Tobin, originally from Omaha, Nebraska, is a Computer Science student in the Raikes School at the University of Nebraska

In his free time, Tobin enjoys working on his side projects, keeping up with technology, and enjoying Husker football and movies with his friends.

Reid Gahan
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Reid Gahan

Junior Developer

After his freshman year at UNL, Reid joined the Bulu Box team as a web development intern. Since then, he has moved up the ranks to become a year-round junior developer. He enjoys sunsets, long walks on the beach, and west coast hip hop. When not working for Bulu or his own business, Ice Cream Bro, Reid likes to drum, watch Futurama, and longboard.

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Jacob Shiohira

Junior Developer

Jacob is a proud Arkansan, born and bred, but he does not say y’all. He studies computer science and mathematics at the Raikes School at UNL. He is stoked to join the Bulu team, as he is interested in all things startup and business.

You can find him running, watching Game of Thrones, jamming to some bumpin’ tunes, or working on his own business - Ice Cream Bro.


Sophie Lebewitz

Office Manager

Sophie was first drawn to Bulu Inc. because of her interest in health and nutrition, and is now hooked on the positive energy and great people. She is working on her Business Administration degree at the University of Nebraska-Lincoln, and is now among the new group of interns bringing fresh perspectives to Bulu.

When Sophie is not at the office or studying, she enjoys trying out a variety of different sports like racquetball and tennis, and rediscovering her (decent) basketball talent.

Alice Dominiani, Book Keeper

Alice Dominiani

Book Keeper

Alice brings to Bulu 25+ years of accounting and financial management experience with several different private industries. She also has many years Business Manager experience, which entailed supervising team members and all aspects of maintaining an office.

Alice loves the energy and vibe of the growing startup culture and enjoys spending time with her family & friends, traveling, fitness and Husker sports.

Emma Hanson, Social Media Manager

Emma Hanson

Content Manager

After a year of DI Volleyball with the Kansas Jayhawks, Emma decided to continue her Advertising/PR degree right here in the heart of Silicon Prairie. Emma found herself intrigued by the startup world she was immersed in and thanks to her love for health and wellness, Bulu Box was the perfect fit.

When she’s not brainstorming blogs or engaging with Bulugans, you can find Emma and her doodles (GoldenDoodle Ralphie and ScooterDoodle Coffee) planning a road trip or searching for another hobby.

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