The Bulu Crew

Paul and Stephanie Jarrett do everything together. They train together, they work together, and they even write their bios together. After running the San Francisco half-marathon, this husband and wife duo stuffed samples upon samples of supplements, vitamins, and recovery gels from various vendor tents into their bag. Looking at their haul, the idea for Bulu Box hit them. Just a few weeks later, the plan to build a company that provides premium samples to help individuals discover better health was in action.

Paul Jarrett, Bulu Box Co-Founder, CEO

Paul Jarrett

Co-Founder / Chief Executive Officer

Paul Jarrett is no stranger to vitamins and supplements. He used supplements to help him gain 100 pounds and become a 307lb D1 starting defensive lineman in the Big 12. When his collegiate football career was over, Paul used vitamins and supplements to lose 100 pounds.

Paul's work experience spans the country. From NYC to San Francisco, Paul has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe's and Nike. In 2010, Paul joined Complete Nutrition where he became the Vice President of Marketing and an Executive Board Member. He built the MarComm department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market. The company's growth skyrocketed. In fact, it was one of the fastest growing startups in the U.S. Paul's experience at Complete Nutrition was the precursor to starting his own company. In 2012, Bulu Box was born.

Stephanie Jarrett Bulu Box Co-Founder, CMO

Stephanie Jarrett

Co-Founder / Chief Marketing Officer

With one hand strategizing big ad campaigns for successful brands like Jergens and Curel and the other hand sketching interactive design for brands like LeapFrog and TD Ameritrade, Stephanie made a name for herself as a multi-tasking master who oozes creativity and success. Stephanie built her portfolio as an Art Director and Interactive Designer for big brands like LeapFrog, TD Ameritrade and Complete Nutrition. Her varied marketing background, management ability, killer creativity, and online/offline skillset propelled her into the startup world. 

Stephanie <3’s traveling, experimenting with new recipes, dominating her coworkers in Settlers of Catan games and trying to convince her husband to run full marathons with her.

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Caitlin Bales

Chief Technology Officer

After working for both small and large companies in software and web development, Caitlin has fallen in love with the fast pace and fun atmosphere of start-ups. Caitlin was bit hard by the entrepreneurial bug while still in college where she co-founded and received funding for her first start-up, Locabal. Caitlin graduated with honors from the Jeffrey S. Raikes School of Computer Science and Management at the University of Nebraska-Lincoln.

Besides beep-boop-bopping, Caitlin enjoys working on personal design and illustration projects.

Adam Choate, Bulu Box CFO

Adam Choate

Chief Operations Officer

With almost a decade of big company corporate experience under his belt, Adam leapt into the startup world. This intrapreneur turned entrepreneur created and implemented programs such as textbook rental, and developed custom purchasing and shipping software. Adam proved his ability to identify, increase and manage hundred million plus dollar revenue streams while at Nebraska Book Company with its 250+ retail locations and with the launch of Choate earned his BS in Finance at Tennessee Tech University and his MBA in Business Administration but the most impressive of all his achievements might be losing 40+ pounds in less than 3 months.

Joe Echtenkamp

Joe Echtenkamp

Director of Website Development

After a short stint with Microsoft, Joe returns to Bulu Box and is ready to make things happen. Coding is only a part of a system, and Joe realizes this as he looks for ways to make the Bulu Box system better. Not only for the customer, but for the employees as well. He works effortlessly to keep track of multiple operations that he runs in parallel, he directs how the website should interact with the system, and he oversees how the website should cope with problems that may arise.


Kelsey Fanders

Director of Brand Relationships

Kelsey started at Bulu Box as an intern and instantly fell in love with the Bulugan lifestyle which is just one of the reasons they snagged her up as a full-time Brand Relationships Director. Kelsey graduated from the University of Nebraska – Lincoln with a Bachelor Degree of Journalism focusing on Advertising and PR.

When Kelsey is not scouring the shelves, internet and tradeshows for new products to sample, she is training for her first half marathon, eating crab legs, busting out random dance moves, and raising her awesome son, Kenneth Jude (a.k.a. “The Jude Dude”).


Baileigh Rodgers

Director of Marketing

Now the Director of Marketing, Baileigh has worn many hats. She started with the Bulu Crew as a Social Media Intern but quickly adapted to areas including customer relations and ecommerce management before finally settling on marketing.

After running her first half marathon in 2013 Baileigh was bit by the running bug and is excited to be one of the first Bulu Crew members to run The Good Life Halfsy! Her favorite way to relax from a stressful day is a good book, any Sci-Fi show on the BBC (she’d give up everything to go time traveling with the Doctor) or defeating the cylons in a game of Battlestar Gallactica.

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Michael Maly

Graphic Designer

Michael began his time at Bulu Box as an intern but has since graduated to Graphic Designer and self-proclaimed Hip-Hop Dance Enthusiast. Michael’s daily works include creating killer branded pieces, enticing blog graphics, and web design.

When this jack of all design trades isn’t busting out sweet graphics or putting together in-house photo shoots, he enjoys spending his time traveling, listening to good music and pursuing his passions.


Marcus Quevedo

Social Media Manager / Copywriter

First attracted to Bulu Box because of his love for health and fitness, Marcus quickly fell into place as Bulu Box’s Social Media Manager and Copywriter because of his love for writing and creativity. When he’s not writing content or doing handstands around the office, Marcus spends his time training Brazilian Jiu Jitsu, woodworking, or talking about Space with anyone who will still listen.

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Mariah Nimmich

Public Relations / Marketing Manager

Bulu Box’s own queen of the unexpected one-liners, Mariah comes to Bulu Box from Tacoma WA and holds the title of Marketing Manager and Public Relations Specialist. Mariah helps with everything from customer solutions to securing philanthropic partnerships with nonprofits like Vitamin Angels.

When she’s not on the phone with nationally broadcasted TV programs or magazines, she’s probably watching Doctor Who or singing along to her favorite musicals.

Anna Thomas, Operations Support

Anna Thomas

Bulugan Support Squad Manager / Associate Editor

Being a Bulugan Support Squad and Operations intern, Anna learned the ropes of Bulu Box to move into her manager and editor position upon graduating from the University of Nebraska - Lincoln. With a degree in Advertising and Public Relations, she enjoys writing, photography, communications, advocacy, and event planning.

When she's not editing or talking to awesome Bulugans, you can find Anna nerding out over history, running around the block, or aspiring to be Ron Swanson and Leslie Knope from Parks and Recreation. Pawnee forever.

Sydney Rotthaus, Graphic Designer
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Sydney Rotthaus

Graphic Designer

For Sydney, signing hello and meowing mid-conversation are no trips out of the ordinary. She is a free thinker with a passion for design. Sydney likes to take her work outside of the office and the classroom by competing in design contests and winning killer awards.

When she’s not crafting a design masterpiece you can usually catch her working on her back handsprings or just enjoying the randomness of life.

Anne Bachmann
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Anne Bachmann

Operations Support

Coming from Tennessee back to Nebraska, Anne is a former Division 1 Volleyball player with a passion for meeting new people. She was first drawn to Bulu Box by her entrepreneurial spirit and passion for living a healthy, active lifestyle. Anne is currently studying at the University of Nebraska–Lincoln and hopes to one day open her own business.

When she's not coming up with a business plan to rule the world you can find her hanging out with friends, working out, or nomming on a box of her favorite donuts.

Tobin Brown
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Tobin Brown

Website Developer

After taking a year off, Tobin has returned to the Bulu Box team as a web development intern. Tobin, orinigally from Omaha, Nebraska, is a Junior Computer Science student in the Raikes School at the University of Nebraska

In his free time, Tobin enjoys working on his side projects, keeping up with technology, and enjoying Husker football and movies with his friends.

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